Retail Tech Insights: Awards Ranking
Retail Tech Insights proudly presents the Top 10 E-commerce Leaders - 2026, recognizing executives who are advancing digital commerce through customer-focused innovation and strategic growth initiatives. These leaders oversee online retail ecosystems, enhance digital shopping experiences and leverage technology to strengthen engagement across multiple channels. Their leadership helps organizations improve operational performance, increase customer retention and build adaptable commerce strategies that support sustained growth while meeting the evolving expectations of today's digital consumers.
Top 10 E-commerce Leaders - 2026
Senior Director, Ecommerce, CLEAN Beauty Collective
Lauren Debrowski Pinto, Senior Director, Ecommerce at CLEAN Beauty Collective, represents a digital commerce leader who has built her career alongside the rapid evolution of online retail. Her journey has been shaped by curiosity, adaptability, and a commitment to understanding emerging technologies, channels, and marketplaces.
Director, Global E-Commerce, Frette
Cheung leads Frette’s global e-commerce P&L across North America and EMEA, steering digital growth for a luxury brand defined by heritage and quality. Her mandate encompasses acquisition, retention, site experience and CRM, while repositioning Frette.com from a catalog into a brand experience and driving cross-border expansion across APAC and the Middle East.
Director, Global Ecommerce, Victoria’s Secret & Co
Ana Vasilescu serves as Director, Global Ecommerce at Victoria’s Secret & Co, where her work centers on digital commerce across a global retail environment. Her role reflects a practical view of e-commerce, where access has to be matched by customer confidence and a consistent buying path.
Sr. Director eCommerce & Marketplaces, Sally Beauty
Anne Hill is the Senior Director of eCommerce and Marketplaces at Sally Beauty. She oversees all efforts related to e-commerce and marketplaces digitally. Her role reflects a practical view of e-commerce, where access has to be matched by customer confidence and a consistent buying path.
Director of e-commerce, Steve Madden
Emily Campbell is an e-commerce professional with experience spanning digital merchandising and online retail. Her career includes eCommerce leadership roles at Steve Madden and earlier experience with FRAME, where she developed expertise across site merchandising and digital commerce operations.
Vice President, e-commerce, Caleres
Jackie Wessel is an e-commerce executive with a background in digital commerce and online customer experience within the footwear industry. Her career at Caleres has included leadership across its brand portfolio, including an earlier role as Director of e-commerce at Allen Edmonds, where she focused on strengthening the online shopping experience.
Senior Vice President of e-commerce, Floor & Decor
Jeff Hanson is an omnichannel executive specializing in digital transformation, customer experience and technology-enabled retail innovation. His career spans eCommerce, performance marketing and omnichannel retail, with experience leading enterprise digital initiatives, integrating emerging technologies and building cross-functional teams to support business growth.
VP e-commerce, Ulta Beauty
Jodi Williams is an e-commerce executive with more than 20 years of experience in digital retail, including a background in inventory management and merchandising. Her work at Ulta Beauty has included advancing digital growth, enhancing online customer experiences and expanding how customers discover and purchase products through partnerships such as Instacart and Uber Eats.
VP, e-commerce & Analytics, Sprouts Farmers Market
Lou Branco is a finance professional with experience in financial analysis, modeling, budgeting and forecasting, supported by a background in strategic and competitive analysis. His career also encompasses business case development, resource and project management, process improvement and financial reporting, with an emphasis on using analysis to support organizational decision-making.
VP of e-commerce, Columbia Sportswear Company
Mimi Ruiz is an e-commerce leader with more than 20 years of experience spanning digital commerce, technology and marketing. Her career includes leadership roles at Columbia Sportswear, PacSun, Hanna Andersson, Amazon, Fandango and Yahoo!, giving her experience across digital transformation, consumer experience and omnichannel commerce.



